Blocking ads and trackers – on phones, smart TVs and Wi-Fi

Ads in mobile games, banners in every other app, commercials on the smart TV, and in the background trackers recording what you look at. A browser ad blocker only helps where it is installed. It doesn’t reach apps, TVs and consoles.

In this category we explain where ads and tracking come from and what works against them: settings in the operating system, block lists and filters at DNS level that apply to all devices in the household at once. That includes the limit: ads that come from the same server as the content, such as on YouTube or in the Instagram feed, cannot be blocked via DNS.

Good places to start: